Dead work
Express Scripts Labs
Developed as part of a pitch, the ExpressScripts Lab was a companion site to showcase the vast amount of data Express Scripts experts analyze across 85 million members. At the lab experts work with clients to develop better decisions and improve health outcomes.
Role: Creative Direction, Design
Pfizer Healthier World
Pfizer was looking for a way to bring thought leadership to the market while also providing value to the large audience to which Pfizer serves.
Dr. Freda Lewis-Hall, the Chief Medical Office of Pfizer, was on a mission to share knowledge that she hoped would help people make better and more informed health decisions for themselves and their families. A blog format that could house informative content written by Pfizer's vast panel of experts, including Dr. Lewis' Hall's appearances on episodes of "The Doctors".
Soon after starting the project the name was changed to "Get Healthy Stay Healthy"
Role: Creative Direction, Design
Syracuse University
When Syracuse University went through an major branding update at the same time they were making their largest donation campaign drive, they decided a new website experience was also in order.
A completely new architecture was created, and a robust module and template based system was created to allow the university's communications team to quickly and easily build new pages and update content. Some elements of this design did make it into the final site design. The accompanying style guide was the final piece delivered to the university to help their team maintain the system and provide a cohesive experience.
Role: Creative Direction, Design
Enciclo Medico
Enciclo Medico wanted to be the WebMD of Mexico. Featuring search as the primary function on the home page and a warm and friendly feel, the site catered to those looking to understand everything from health issues and medications to procedures.
Role: Creative Direction, Design, Logo Design
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Websites and Design Systems
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Apps
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Branding
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Social and Conceptual